We love wine

Pleasure. Taste. Emotion. Connection.

Wine is about connecting people through pleasure, taste, emotion and connection. But it is about the moments, stories and experiences it enables. It should be inclusive and not complicated. It should not divide people between natural wine and conventional wine drinkers but should bring them together to share their knowledge and grow together remaining open minded.

Though we believe in sustainable wine and business practices this platform is about discovering and experiencing new wines. Regardless of know-how level we want you to enjoy good wines and is our promises to curate the Shop and Club accordingly. Wines are added on a step-by-step basis following our discoveries and Club members’ suggestions.

In some instances we will also do collaboration projects with winemakers to bring to the market unique wines that are branded RURALL and available only through our Shop. Check our first collaboration project with Rojac Wine by tasting our Dobro rdeče 2018.