Why RURALL?
Primož’s Backstory
Primož's journey intertwines law, entrepreneurship, and a lifetime amidst vineyards. His legal career blossomed in various law firms and the European Commission, before the entrepreneurial bug bit him. He delved into digitizing law, making legal aid accessible. Raised in a vineyard-cradled setting, his love for wine grew, leading him to earn Sommelier, WSET 2, and WSET 3 certifications. The inception of RURALL melds his love for artisanal craft and societal discourse, aiming to foster a community where quality, conversations, and care flourish.
A Note From Primož
"I envision RURALL as a canvas, a living narrative where every craft product and conversation is a stroke of authenticity. It might sound whimsical, even more so when the core of this narrative spins around crafted wines, cheeses, and the simple yet profound dialogues they spark. But here’s the charm – I am not the artist, nor is this narrative about crafting a business. It’s about crafting connections, stories, and a community that holds the essence of real, thoughtful living.
Growing up amidst the rhythm of vineyards, the narrative of wine was not just about the taste, but about the tales each bottle held, the traditions it echoed, and the community it nurtured. The legal corridors taught me precision, but the entrepreneurial spirit nudged me to weave a platform where the simplicity of craft meets the complexity of societal dialogues.
Launching RURALL wasn’t merely about creating a marketplace; it was about creating a space where the heart beats for artisanal crafts, where minds engage in meaningful dialogues and where each interaction leaves a gentle imprint of care and understanding.
It’s about not just tasting the craft but understanding the hands, hearts, and hopes behind it. It’s about not just discussing societal issues but about nurturing a space where perspectives meet, learn, and grow.
As I delve into this journey, every artisan we collaborate with, every product we introduce, and every conversation we foster, is like opening a new chapter, each holding a mirror to the world we are part of, each urging us to engage, to think, and to care.
RURALL is not just a venture; it's a voyage towards a community where craft is the medium, conversations are the catalyst, and care is the core. It’s about cherishing the craft, engaging in heartwarming dialogues, and making gentle ripples of impact, one conversation, one craft product, and one cause at a time.
Here’s to RURALL, where every sip, every bite, and every word shared is a step towards a world intertwined with authenticity, understanding, and a quiet, heartfelt impact."
--- Primož Rojac, Founder of RURALL